Steve Jobs' Agenda - Harry Wessling

Steve Jobs' Agenda

Autor Harry Wessling

  • Fecha de publicación: 2011-11-08
  • Género: Finanzas para empresas y particulares
Score: 3.5
3.5
From 54 Ratings

Descripción

Steve Jobs' agenda, intelligent cutting-edge products, is an invigorating homage to Steve Jobs' outstanding lifetime achievement. It spotlights the exciting experiences Apple customers make during the process of being  interested in  Apple’s variety of products. The reader slips into the experiential perspective of the fascinating world of intelligent cutting-egde products, the most challenging product category industrial companies can produce. Anyone who has read this inspiring book, can understand why Apple has so many enthusiastic fans and firmly convinced customers and constantly succeeds in winning critical customers.
 
The basic principles on which Apple's enormous success is based, draws like a leitmotif through everything Steve Jobs has created. His principles are explored and evalued by using concrete examples. This eBook invites you to an unusual journey through the fascinating world of Apple’s current offers along the great ideas of Steve Jobs. Find out why his agenda has led to great successes and his rather strange paths, which are located away from established management methods and were referred to as brilliant by influential people.
 
Apple defines itself by what it sells every day. It is as simple as that. It’s about offers, which millions of people around the world compare to alternatives. Those who opt for the unique and intelligent cutting-edge products from Apple, usually get more than just a product. Customers choose Apple products because they associate something very special with them. Something you can already perceive while unpacking. With Apple everything is somehow different. With an outstanding award-winning advertising campaign, Apple already managed in it’s early history to win the dissenters. Apple challenged his potential customers to "Think Different". Today the need for distinctiveness is even more pronounced than ever. People want to be seen as individuals with their personal views and perceived ideas. Steve has managed to meet these needs through developing mass products and market them successfully. 

Find out more about it in this book. Enjoy reading.

Comentarios

  • A must-read!

    5
    Por jtaty92
    Amazing, loved it and it's like it makes u read it again whenever u need inspirational and full of hope words.
  • Good career review

    4
    Por kolben_1972
    Very good and accurate report based on the Jobs fundamentals with a clear and true examples of the performance of products and Apple strategy. I recommend this book specially to those that are selling value products and have the chance to enjoy the Apple world products, to understand and learn a new dimension on marketing strategies.
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