The A to Z of Branding - Louise Kennedy

The A to Z of Branding

Autor Louise Kennedy

  • Fecha de publicación: 2012-10-03
  • Género: Marketing y ventas

Descripción

HAVE YOU EVER BEEN ASKED WHAT A BRAND IS?

When you thought about an answer did the word ‘logo’ spring to mind?

Brands are really quite complex beasts, much more than a logo. 

So, what does branding really mean? 

The A to Z of Branding is the no nonsense guide to the branding process. We’re here to cut through the clutter, demystify the myths and help you to understand the complex world of branding – one word at a time.